Four Daughters is a small honey farm in Switzerland run by Martijn Bruggeman and his family. The brand itself is a representation of the quaint and rustic charm of the land and the down-to-earth personality of the owners.
Rockwell Minerals specializes in mineral rights acquisitions through out the country. Selling mineral rights can be an intimidating process and viewed negatively when large corporations pursue local owners for their land. Rockwell Minerals’ logo needed to be strong, trustworthy, and approachable while maintaining a sense of professionalism.
The mark itself presents a few hidden characteristics that play off of the company's qualities. The leg of the R has been lengthened to extend below the baseline of the wordmark. This represents the act of breaking through the surface of the earth to reach the precious minerals and resources that lie beneath.
The K and W have been joined to form a ligature between the two characters, symbolizing the partnership between the landowner and the company coming together in a common interest.
The ligature’s negative space forms a hidden mountain peak which stands for the earth and the ground we all share.
Had the pleasure of working closely with the guys over at Char-Griller to create a new image for the brand. The goal was to update the current identity with something a little more refined and elevate the brand overall. The project included a new identity, packaging concepts, as well as updated imagery for use in print and digital advertising.
Concepted and developed creative for a new advertising campaign for The Heritage Bank. The goal was to connect with small business owners by featuring testimonials of real customers. The campaign targeted three specific markets in the southeast and ran a variety of traditional and out of home ads.
The project included art direction, copywriting, interviews, and custom photography.
A selection of logos created over the last few years. Some client work and some for fun.
The North Face is a world renowned brand dedicated to supplying the world’s modern day explorers and outdoor enthusiasts with the performance apparel and equipment they need. Pushing the boundaries of exploration, The North Face’s customers are always eager to get their hands dirty. Keeping this in mind, a bath and body line made perfect sense as an extension to the brand.
The goal of this concept is to bring the ruggedness of the modern day explorer to the every day consumer while staying true to The North Face brand. Playing off of the most extreme situations an outdoor enthusiast would encounter, the idea was to create a sleek and clean looking product that would appeal to the consumer by making them want to clean off their recent explorations. A tag line, Explore Your Clean, was developed in accordance with the ideals set by The North Face.
A series of icons demonstrating the potential media outlets the GodSpeaks brand could reach.
Worked with Parker's to create a series of video commercials, highlighting their new mobile pay app and promoting their gourmet food services. Projected included art directing, design, copywriting, and storyboarding.
Answers in Genesis is a worldwide apologetics ministry, dedicated to helping Christians defend their faith. As part of their Atheist Response campaign, AIG ran an animated billboard in Time Square during the 2014 holiday season. I worked closely with the Art Director in charge to help concept and design the artwork for the board.
Set of icons created for the Savannah Development and Renewal Authority. The icons were used through out printed collateral and digital presentations.
New identity system concept for Oilgear, a global controlled fluid power manufacturing company. The concept was to restructure Oilgear's brand architecture in 3 new umbrella entities; Oilgear Mobile, Oilgear Industry, and Oilgear Energy. Playing off of the company's new tagline "Best under pressure" the idea was to create a sturdy, versatile mark that could be used on a variety of different platforms. Ultimately the client decided to go a different direction.
A series of icons developed for Tapstone Energy's core values. The icons are used in a variety of company literature as well as office branding.
Worked along side Art Director and videographers to help concept the new JDA culture real. The footage was meant to give an inside look into the creative minds and personalities that make up the company and to show off the unique office space.
The 2012 Gulfstream Aerospace Corporation office calendar features six double sided, removable inserts for each of the months plus a cover image and full calendar. The artwork was chosen to represent the beauty and range of the Gulfstream product line.
6 x 8 “ Acrylic Desk Stand
Monadnock Astrolite Paper
Developed the standard style for Oilgear's line of product brochures. The idea was to help elevate the Oilgear brand above its competitors by creating a line of easy-to-follow booklets. The use of crisp, macro photography and clean spreads was used through out the brochure.
Northern Financial is an investment management company based out of Traverse City, MI. A comprehensive overhaul of the brand was developed ranging from identity, apparel, presentation collateral, and promotional materials.
A set of comprehensive visual guidelines for Tapstone Energy's new identity.
A series of icons used through out JDA's strategic marketing plans. Each icon corresponds to a specific section of the plan.